Hymness Studio is a Danish independent brand, balancing timeless and contemporary elements with a DNA best characterized as Scandi-hybrid - Sophisticated minimalism with tones of urban edge and a rebellious free-spirited vibe.
The inspiration for Hymness' universe is a stir of Nordic electronic tracks, calming sounds of nature and urban buzz. I mix my Scandi heritage with state-of-mind. No restrictions - but all integrated into my universe and values.
Founding Hymness has been like a personal unboxing experience, unpacking and releasing my curiosity and urge to create - My way back home in myself, my values and my styles. You see the core, cooking a soup of me and revelling more as I evolve with Hymness.
Hues and dramatic changes in seasons of the north are something that I feel and sense in every fibre of my body. This 'dance' of darkness and light has an enormous effect on our minds and bodies, which can feel like a rollercoaster - from melancholy to euphoric.
The north is a repeating wave of light and dark, with long summer days where the sun never seems to set and endless winters when the light retreats and covers the north in a blanket of shadows.
The dramatic seasonal change takes us on a journey over and over again, allowing us to explore both our lights and our shadows - it's a perfect opportunity to dive deep into the core of our self. If we could just surrender to the flow of the seasons instead of following a monotonic path. Without highs and lows, how do we get to know who we are?
I get deeply taken and inspired by feelings, moods, seasonal changes of illumination. Take the northern light as an example. The colors are bright and add an accent to the natural hues and darkness. It's poetic, and no wonder why there are so many successful melancholy sing song-a-song-writers from the north. And this is something I often listen to when going into creative mode.
I float in and out of the seasons' moods, which all have their effect and influence on my designs and colours.
I love a balanced color palette, matching my nordic earthy and monochromatic color base. With this can't deny my love for graphic accents with an urban touch. You'll undoubtedly find me in a more radiant mood in spring and summer when nature reveals its colourful hues. With bags,
Hymness universe is inspired by the Nordic Ying Yang - Seasonal changes in colors and moods that continuously affect everyone who lives here. It is in our bones.