Hero by Ahlgreen is a Danish apparel up-coming brand, delivering premium quality basic styles in unisex-fit. The vision is to bring 'Positive Luxury' pieces to the market based on the 'Less is more' mindset.

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Qualities to keep

Hero uses qualities that will stand the test of washing machines and provide you with a garment that will keep its appearance and luxurious touch. No fake feel-good after treatments to cover poor quality - It's all real!

You will only find a small capsule collection, as the mission is to supply a limited high-end basics collection in a uni-sex fit that fits most people - it all comes down to choosing the right size. Behind Hero by Ahlgreen stands the entrepreneurial Rikke Ahlgreen. The woman and activist for communicating and inspire for responsible consumerism.

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Shared mindset

Less is more. Fewer and better. Quality over quantity. All visions of a shared holistic mindset of Hero by Ahlgreen and Hymness, and the reason for our co-lab online and on events.