Hymness Studio is a Danish niche brand that designs jewellery and accessories, balancing timeless and contemporary elements. The style can best be characterized as Nordic minimalism with a bohemian urban edge, with a deep love of natural materials and premium qualities.
My personal, more laid-back definition of my universe is Boho Urbania, with tones and inspirations from Nordic electronic vibes, which I tend to find myself in when I am in my creative zone. I am constantly experimenting and pushing my edge on this journey, and even I will be surprised by what will appear along the way. But it will always have roots in the core of my universe and my visions for the brand. I have found my self in a personal unboxing journey, setting my self loose, and it has been a life changer for me.
Hues and dramatic changes in seasons of the north are something that I feel and sense in every fibre of my body. This 'dance' of darkness and light has an enormous effect on our minds and bodies, which can feel like a rollercoaster - from melancholy to euphoric.
The north is a repeating wave of light and dark, with long summer days where the sun never seems to set and endless winters when the light retreats and covers the north in a blanket of shadows. It's the ying-yang of the north.
The dramatic seasonal change takes us on a journey over and over again, allowing us to explore both our lights and our shadows - it's a perfect opportunity to dive deep into the core of our self. If we could just surrender to the flow of the seasons instead of following a monotonic path. Without highs and lows, how do we get to know who we are?
I get deeply taken and inspired by feelings, moods, seasonal changes of lumination. Take the northern light as an example. The colors are bright and add an accent to the natural hues and darkness. It's poetic, and no wonder why there are so many successful melancholy sing song-a-song-writers from the north. And this is something I often listen to when going into creative mode.
The different seasons have a different effect on me and my designs. I love colours, but I prefer a balanced expression that matches my nordic earthy and monochromatic color base. And no doubt, you'll find me in a more radiant mood in spring and summer when nature reveals its colourful hues. But there must be accent colors and contrasts.
Hymness universe is deeply rooted in the nordic ying-yang mood, both in colours and when balancing feminine and masculine. Hymness's expression is feminine with a laid-back attitude, nordic boho minimalism, combining graphics, crafty details, and soft floating shapes.